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Electric preferred to petrol cars, among ‘duel fuel’ households
A survey from Zap-Map shows that electric cars are favoured for all kinds of journeys, among EV owners who also own a petrol or diesel car.
Research from electric vehicle (EV) charge point mapping service Zap-Map has shown that around a third of EV owners own a petrol or diesel vehicle too. But its survey of over 4,300 EV drivers showed that, for more than 1,300 ‘dual fuel drivers’ who also have a petrol or diesel vehicle, electric is chosen for the vast majority of journeys.
The type of journey electric is most likely to be favoured for is a local daily trip such as going shopping, the school run or eating out, for which 85% of the time dual fuel drivers will take the EV.
For commutes, 71% these drivers use their EV, and even for journeys of over 100 miles 67% will stick with electric. Even for UK based holidays, likely to involve long cross-country journeys reliant on the public charging network, a majority of 55% will leave the fossil fuel car at home.
The annual Zap-Map EV Charging Survey showed that most EV owners only own electric. 49% drive just one full battery-electric vehicle, 8% two or more and 2% own or regularly use one battery electric and one plug-in hybrid electric vehicle.
In addition, 25% drive one battery-electric car and one fossil fuel vehicle, while the remainder drive a mixture of battery electric, plug-in hybrid and/or fossil fuel vehicles.
Satisfaction levels for electric vehicles remain higher than for petrol and diesel. Less than 2% of EV drivers want to return to petrol or diesel compared to 9 out of 10 who would not consider trading for a conventional car. Meanwhile the report shows 89% satisfaction for battery-electric vehicles and 83% for plug-in hybrid electric — both higher than 71% for petrol and diesel.
Says Melanie Shufflebotham, COO & Co-Founder of Zap-Map:
“Our survey has shown for several years now that once you go electric, you don’t go back. This year we’ve gone further to show that drivers who haven’t quite let their conventional car go yet still choose to drive their electric. Even for those long cross-country journeys where a charge stop is likely to be necessary.”
The post Electric preferred to petrol cars, among ‘duel fuel’ households appeared first on Tech Digest.
Related posts: Select Car Leasing joins forces with EV charge point mapping service, Zap-Map Do Electric Vehicles Cost the Same As Gasoline Driven Cars? High price of electric cars is biggest reason for not buying, claims survey* This article was originally published here
A survey from Zap-Map shows that electric cars are favoured for all kinds of journeys, among EV owners who also own a petrol or diesel car. Research from electric vehicle (EV) charge point mapping service Zap-Map has shown that around a third of EV owners own a petrol or diesel vehicle too. But its survey of over 4,300 EV drivers showed that, for more than 1,300 ‘dual fuel drivers’ who also have a petrol or diesel vehicle, electric is chosen for the vast majority of journeys. The type of journey electric is most likely to be favoured for is a local daily trip such as going shopping, the school run or eating out, for which 85% of the time dual fuel drivers will take the EV. For commutes, 71% these drivers use their EV, and even for journeys of over 100 miles 67% will stick with electric. Even for UK based holidays, likely to involve long cross-country journeys reliant on the public charging network, a majority of 55% will leave the fossil fuel car at home. The annual Zap-Map EV Charging Survey showed that most EV owners only own electric. 49% drive just one full battery-electric vehicle, 8% two or more and 2% own or regularly use one battery electric and one plug-in hybrid electric vehicle. In addition, 25% drive one battery-electric car and one fossil fuel vehicle, while the remainder drive a mixture of battery electric, plug-in hybrid and/or fossil fuel vehicles. Satisfaction levels for electric vehicles remain higher than for petrol and diesel. Less than 2% of EV drivers want to return to petrol or diesel compared to 9 out of 10 who would not consider trading for a conventional car. Meanwhile the report shows 89% satisfaction for battery-electric vehicles and 83% for plug-in hybrid electric — both higher than 71% for petrol and diesel. Says Melanie Shufflebotham, COO & Co-Founder of Zap-Map: “Our survey has shown for several years now that once you go electric, you don’t go back. This year we’ve gone further to show that drivers who haven’t quite let their conventional car go yet still choose to drive their electric. Even for those long cross-country journeys where a charge stop is likely to be necessary.” The post Electric preferred to petrol cars, among ‘duel fuel’ households appeared first on Tech Digest. Related posts: Select Car Leasing joins forces with EV charge point mapping service, Zap-Map Do Electric Vehicles Cost the Same As Gasoline Driven Cars? High price of electric cars is biggest reason for not buying, claims survey * This article was originally published here Read More Gadget Eddies Gaming News
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Great Hulu Shows That Were Canceled After One Season
With so many TV shows to choose from, not just older classics but also new series premiering each year, it’s guaranteed that some shows will get canceled prematurely despite their high quality or positive reviews from the audience. It happens to all shows, regardless of who made them, and Hulu TV shows are no exception.
* This article was originally published here
With so many TV shows to choose from, not just older classics but also new series premiering each year, it’s guaranteed that some shows will get canceled prematurely despite their high quality or positive reviews from the audience. It happens to all shows, regardless of who made them, and Hulu TV shows are no exception. * This article was originally published here Read More Mobile Gaming Eddies Gaming News
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Fortnite: Where to Find Sky Jellies
Sky Jellies are wildlife that was added to Fortnite at the beginning of Chapter 4 Season 1, and one of the current “This Week” quests instructs players to jump on them in order to gain health or shields. While this instruction is quite straightforward, finding Sky Jellies in Fortnite can prove to be a bit difficult. For those fans that are indeed struggling to find these creatures, this guide is here to provide recommendations on where to look for them.
* This article was originally published here
Sky Jellies are wildlife that was added to Fortnite at the beginning of Chapter 4 Season 1, and one of the current “This Week” quests instructs players to jump on them in order to gain health or shields. While this instruction is quite straightforward, finding Sky Jellies in Fortnite can prove to be a bit difficult. For those fans that are indeed struggling to find these creatures, this guide is here to provide recommendations on where to look for them. * This article was originally published here Read More Mobile Gaming Fun Stuff Online
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Payment system operators to report fraud on RBI’s DAKSH from January 1
In addition to the existing bulk upload facility to report payment frauds, DAKSH provides additional functionalities, like a maker-checker facility, online screen-based reporting, an option for requesting additional information, the facility to issue alerts and advisories, and the generation of dashboards and reports.
* This article was originally published here
* This article was originally published here
In addition to the existing bulk upload facility to report payment frauds, DAKSH provides additional functionalities, like a maker-checker facility, online screen-based reporting, an option for requesting additional information, the facility to issue alerts and advisories, and the generation of dashboards and reports.* This article was originally published here* This article was originally published here Read More Comics, Gaming, Gaming News, Retro Games, Retro Gaming Eddie’s Gaming and News
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FATAL FRAME: Mask of the Lunar Eclipse ‘Marie Rose’ costume revealed
Maid in the shade
* This article was originally published here
Maid in the shade* This article was originally published here Read More Gaming News Eddie’s Gaming and News
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This Grim Adventure Game In Unreal Engine Is Looking Spectacular
The games industry is going through an interesting shift as of late, and AA and indie games have started to rise in popularity once again thanks to the power of social media and development tools that enable small teams to create games that rival the very best of AAA experiences at a fraction of the cost and resources. We have had the chance to experience so many fantastic games of this ilk in the last few years, and there’s no shortage of similar experiences in the near future as well – and this feature series is dedicated to such games.
Today, we will be putting a spotlight on developer Dimfrost’s upcoming Bramble: The Mountain King, which looks like a throwback to the adventure games of the past. Of course, there’s a lot more to it as well, and it’s a combination of those factors that make Bramble: The Mountain King a game that’s worth keeping your eyes open for since it could easily be one of the dark horses of the near future.
Dimfrost is a small indie studio that started out in 2017, and now the studio has become a part of the Zordix conglomerate which also includes other AA developers like Reply Game Studios which recently released Soulstice to great critical acclaim. Dimfrost has previously worked on a VR game by the name of A Writer And His Daughter, which touches on the same themes of love and companionship that Bramble: The Mountain King seems to be trying to tackle as well. That said, it’s easily a much bigger project than what came before – and we can’t help but be excited about it.
Bramble: The Mountain King is set against the backdrop of a fantastical world that’s heavily inspired by the dark fables. You assume the role of Olle, a young and impressionable boy who embarks on a quest to save his sister. Considering the inspirations, it’s rather obvious that the game also features entities with dark powers that haunt these places, and Olle will obviously have to find a way to defeat these entities to save his sister from their clutches.
Sure, that might be a pretty simplistic setup when compared to contemporaries of the genre – but it’s a really good framework to put the spotlight on these seemingly lovable characters as they overcome insurmountable odds in these hostile lands. It’s possible that the narrative might dive deeper into the lore aspects and evolve into a story that’s much bigger than what we know at the moment. But either way, we are hoping Dimfrost will be able to tell a compelling story, one that puts the spotlight on these characters. If it manages to do just that, the story would end up being one that players will remember long after the credits roll.
Over on the gameplay front, Bramble: The Mountain King is presented through a fixed camera perspective that mostly functions at a bird-eye view angle. Olle must use his wits to explore the game’s fantastical world and try to overcome any obstacles that lie between him and his goal – and that can range from literal obstructions that need to be cleared out to enemies that require to be dodged or defeated to anything and everything in between these two extremes. In that regard, it’s like Little Nightmares since it also tries to mix adventure and horror with its brand of gameplay.
While there’s going to be the main path that will guide you towards your goal, Olle would also have the ability to veer away from that beaten path at times in search of additional rewards and secrets that will help you in better understanding this twisted world, its history, and the many legends about the beasts that inhabit these lands. The journey will also be punctuated by boss fights against gigantic creatures, and you will have to use your wits in these tense situations to get to the other side – and we can’t wait to see what the game has in store for the final release.
The levels themselves also have a great deal of variety amongst them, and there’s also the sheer sense of scale that you feel with you being just a tiny creature in a gargantuan land. One moment you’re crawling your way through tree roots, and the next you are trying to find your way through a dimly lit underground area by manipulating blocks and platforms to chart out a safe path. The level design seems to have a sense of flow to them, and while there are plenty of puzzles that will have to be solved to continue – they seem to be striking the perfect balance in terms of complexity and difficulty so as to not interrupt the rhythmic nature of the gameplay.
And we’d be remiss if we didn’t talk about the visuals. Suffice to say, Bramble: The Mountain King looks absolutely gorgeous in terms of visual fidelity – and a lot of that can be credited to the stunning art direction on display. Dimfrost paints a beautiful world that has a grand sense of scale, and everything from the distinct characters you will meet throughout your journey to the varied environments have tons of personality within them – and we can’t wait to explore them in all their glory. Of course, the fact that the developer is using Unreal Engine for this project also helps that case by a significant margin – and the game boasts high-quality textures, smooth animations along with plenty of post-processing effects that all culminate to give the game a clean and crisp look – which is obviously essential for a game like this that relies on the visuals to deliver a captivating experience.
Speaking about release dates, Dimfrost hasn’t provided a firm release date just yet. Bramble: The Mountain King has been in development for a couple of years now, and while the game was previously scheduled to be released in 2022 – it has now been pushed over to 2023. Considering the fact that we already have access to a free demo to try out the game, it seems fair to assume that the game will most likely be able to meet its updated release date with relative ease. As always, it’s advisable to let the development run its due course instead of hurrying to meet a release date for the best results.
In so many ways, Bramble: The Mountain King reminds of adventure games like ICO among others – primarily because it’s taking players through a wondrous ride through a fantastical world coupled with a simple but effective story and powerful storytelling. Dimfrost seems to have a great sense of how to craft experiences that have a sense of flow to them, and one that encourages its players to take the time to smell the roses, and these types of games seem to be becoming the next big thing – as evident by the popularity of the recently released Stray. Hopefully, Bramble: The Mountain King is able to live up to its potential.
Note: The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, GamingBolt as an organization.
* This article was originally published here
The games industry is going through an interesting shift as of late, and AA and indie games have started to rise in popularity once again thanks to the power of social media and development tools that enable small teams to create games that rival the very best of AAA experiences at a fraction of the cost and resources. We have had the chance to experience so many fantastic games of this ilk in the last few years, and there’s no shortage of similar experiences in the near future as well – and this feature series is dedicated to such games.Today, we will be putting a spotlight on developer Dimfrost’s upcoming Bramble: The Mountain King, which looks like a throwback to the adventure games of the past. Of course, there’s a lot more to it as well, and it’s a combination of those factors that make Bramble: The Mountain King a game that’s worth keeping your eyes open for since it could easily be one of the dark horses of the near future.Dimfrost is a small indie studio that started out in 2017, and now the studio has become a part of the Zordix conglomerate which also includes other AA developers like Reply Game Studios which recently released Soulstice to great critical acclaim. Dimfrost has previously worked on a VR game by the name of A Writer And His Daughter, which touches on the same themes of love and companionship that Bramble: The Mountain King seems to be trying to tackle as well. That said, it’s easily a much bigger project than what came before – and we can’t help but be excited about it.Bramble: The Mountain King is set against the backdrop of a fantastical world that’s heavily inspired by the dark fables. You assume the role of Olle, a young and impressionable boy who embarks on a quest to save his sister. Considering the inspirations, it’s rather obvious that the game also features entities with dark powers that haunt these places, and Olle will obviously have to find a way to defeat these entities to save his sister from their clutches.Sure, that might be a pretty simplistic setup when compared to contemporaries of the genre – but it’s a really good framework to put the spotlight on these seemingly lovable characters as they overcome insurmountable odds in these hostile lands. It’s possible that the narrative might dive deeper into the lore aspects and evolve into a story that’s much bigger than what we know at the moment. But either way, we are hoping Dimfrost will be able to tell a compelling story, one that puts the spotlight on these characters. If it manages to do just that, the story would end up being one that players will remember long after the credits roll.Over on the gameplay front, Bramble: The Mountain King is presented through a fixed camera perspective that mostly functions at a bird-eye view angle. Olle must use his wits to explore the game’s fantastical world and try to overcome any obstacles that lie between him and his goal – and that can range from literal obstructions that need to be cleared out to enemies that require to be dodged or defeated to anything and everything in between these two extremes. In that regard, it’s like Little Nightmares since it also tries to mix adventure and horror with its brand of gameplay.While there’s going to be the main path that will guide you towards your goal, Olle would also have the ability to veer away from that beaten path at times in search of additional rewards and secrets that will help you in better understanding this twisted world, its history, and the many legends about the beasts that inhabit these lands. The journey will also be punctuated by boss fights against gigantic creatures, and you will have to use your wits in these tense situations to get to the other side – and we can’t wait to see what the game has in store for the final release.The levels themselves also have a great deal of variety amongst them, and there’s also the sheer sense of scale that you feel with you being just a tiny creature in a gargantuan land. One moment you’re crawling your way through tree roots, and the next you are trying to find your way through a dimly lit underground area by manipulating blocks and platforms to chart out a safe path. The level design seems to have a sense of flow to them, and while there are plenty of puzzles that will have to be solved to continue – they seem to be striking the perfect balance in terms of complexity and difficulty so as to not interrupt the rhythmic nature of the gameplay.And we’d be remiss if we didn’t talk about the visuals. Suffice to say, Bramble: The Mountain King looks absolutely gorgeous in terms of visual fidelity – and a lot of that can be credited to the stunning art direction on display. Dimfrost paints a beautiful world that has a grand sense of scale, and everything from the distinct characters you will meet throughout your journey to the varied environments have tons of personality within them – and we can’t wait to explore them in all their glory. Of course, the fact that the developer is using Unreal Engine for this project also helps that case by a significant margin – and the game boasts high-quality textures, smooth animations along with plenty of post-processing effects that all culminate to give the game a clean and crisp look – which is obviously essential for a game like this that relies on the visuals to deliver a captivating experience.Speaking about release dates, Dimfrost hasn’t provided a firm release date just yet. Bramble: The Mountain King has been in development for a couple of years now, and while the game was previously scheduled to be released in 2022 – it has now been pushed over to 2023. Considering the fact that we already have access to a free demo to try out the game, it seems fair to assume that the game will most likely be able to meet its updated release date with relative ease. As always, it’s advisable to let the development run its due course instead of hurrying to meet a release date for the best results.In so many ways, Bramble: The Mountain King reminds of adventure games like ICO among others – primarily because it’s taking players through a wondrous ride through a fantastical world coupled with a simple but effective story and powerful storytelling. Dimfrost seems to have a great sense of how to craft experiences that have a sense of flow to them, and one that encourages its players to take the time to smell the roses, and these types of games seem to be becoming the next big thing – as evident by the popularity of the recently released Stray. Hopefully, Bramble: The Mountain King is able to live up to its potential.Note: The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, GamingBolt as an organization.* This article was originally published here Read More Fun, Game, Games, Gaming, Gaming News, News Eddies Gaming News
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What fractional CMOs can do for small businesses
What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing
Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts.
But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. Facing tight budgets and strained resources, these companies must embrace the idea of the fractional CMO and outsource their marketing efforts if they want to grow.
That’s what I want to discuss today. What is a fractional CMO and the services they provide for small to medium-sized businesses.
What is a Fractional CMOLet’s start by explaining something a bit simpler; What is a CMO?
CMO stands for chief marketing officer, and it’s the job of the person who defines strategic direction and marketing implementation in a business. The concept of a Chief Marketing Officer comes from large enterprises, but it is a role that has grown exponentially in the last couple of years.
A fractional CMO is basically a part-time version of this position. Just like fractional accountants, fractional Chief Financial Officers, or fractional Chief Technology Officers, a fractional Chief Marketing Officer is an executive that leads the marketing strategy and execution of a company on a part-time basis.
What is the difference between a marketing agency, a marketing coach, a consultant, and a Fractional CMO?The number of options businesses have to get marketing help can be overwhelming. But if we focus on strategy and implementation, the choices you’ll come across are hiring a marketing agency, a marketing coach, a marketing consultant, or a fractional CMO.
Marketing AgencyA marketing agency is a company that serves various clients in one or more areas of marketing. Agencies sometimes get involved in strategy, but they often focus on the implementation side of the business. They are useful for companies that have a strategy already in place and need some extra help with execution.
Marketing Coach
A marketing coach normally assists business owners or marketing teams with training material, acting as an accountability partner and recommending strategic actions, but is not involved in the implementation at all.
Marketing Consultant
Marketing Consultants are experts in a specific field who help companies by giving advice and developing their marketing strategies. However, they outsource implementation to freelancers or an external marketing team.
Fractional CMOs are particularly relevant today because they have the strategic approach of a consultant, can execute as an agency, and act as a marketing coach for your team, while being accountable for delivering measurable results for your business.Fractional CMO ResponsibilitiesA typical Fractional CMO has a mix of responsibilities, all designed to meet the needs of the companies they serve.
These can include:
1Defining Goals and Developing a Marketing Strategy
2Managing the Marketing Department
3Establishing Marketing Metrics and KPIs
45Defining Goals and developing a marketing strategyA fractional CMO should be able to develop and communicate clear goals for the marketing team. And align those goals throughout the organization.
Fractional CMOs are also responsible for developing a brand’s marketing strategy (budget, vision, team makeup, customer journey, systems, and tactics). They must narrow the marketing focus to crucial marketing channels and formulate a winning and repeatable plan for the business.
Effective fractional CMOs can direct the strategy from a marketing standpoint. For example, they could help define the ideal clients, propose the best markets to target, and choose the most appropriate marketing channels that lead to more business.
This is the most important part of the role because it helps the company stand out from its competition in the minds of their ideal customer.
To develop a winning marketing strategy the fractional CMO should start with these four concepts;
Identifying the brand’s ideal client Finding the problem the brand is trying to solve and promise to solve it Make content the voice of strategy and establish the brand as an authority online Create a complete buyer journey
Managing the marketing departmentFractional CMOs may have their own team to implement the strategy or be responsible for managing an internal department. Hiring, managing, and sometimes promoting employees are commonly known responsibilities of a fractional CMO.
The job of a fractional CMO is one of the most challenging. The average CMO lasts just 40 months, so they have to be prepared to make an impact fast.
That’s why most fractional CMOs have their own implementation team, and based on our experience training successful marketing managers and consultants, having a network of professionals that can help you execute your plan is essential to achieving consistent growth as an agency.
The Duct Tape Marketing Agency Workshop certifies fractional CMOs to license the complete Duct Tape Marketing System for their agency. Completion of the workshop includes an invitation to a community of like-minded business professionals who come together for strategic partnerships, continued training and events.
Establishing Marketing Metrics and KPIsA fractional CMO is responsible for establishing clear marketing goals, metrics, milestones, and key performance indicators (KPIs). These are used to measure progress and determine if the marketing team is meeting the goals of their campaigns.
Some of the commonly known metrics for a marketing department are the number of qualified leads in a given period, sign-ups or appointments generated, lead conversion rates, lead-to-customer conversion, cost per lead, monthly recurring revenue, and others.
Metrics can help fractional CMOs understand the challenges, and therefore deliver consistent and long-term results.
Increasing sales and revenueA Fractional CMO’s mission is to increase sales by developing an all-around marketing plan that will help the organization gain a competitive advantage and make more revenue. They are also responsible for overseeing how the marketing budget is spent and managing the quality of the marketing campaigns.
In today’s digital world, Fractional CMOs not only have to be proficient at strategy and execution, but they also need the communication and leadership skills required to motivate and inspire the marketing team and other cross-functional teams.
A vast experience and ability in fields like product marketing, content, brand & design, Pay-Per-Click advertising, paid social, and project management is highly relevant to succeed as a fractional CMO. Also an understanding of commonly used marketing tools like Google Analytics, HubSpot, Salesforce, Marketo, Mailchimp, and others.
Act as a consultant for the marketing teamSuccessful chief marketing officers, both full-time and fractional, often have a strong sense of purpose and can implement a set of values within the organizations they serve. They are not just order takers, but they are strategists, consultants, and coaches.
Other responsibilities of a Fractional CMO are creating programs that support employees in different ways. For example, they could create and run mentorship programs or training for their team or their clients’ teams.
Fractional CMOs might also implement the marketing strategy with their own team of experts. This can be far more effective than attempting to spread out these tasks throughout your company, or creating and hiring a whole new department.
* This article was originally published here
What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. Facing tight budgets and strained resources, these companies must embrace the idea of the fractional CMO and outsource their marketing efforts if they want to grow. That’s what I want to discuss today. What is a fractional CMO and the services they provide for small to medium-sized businesses. What is a Fractional CMO Let’s start by explaining something a bit simpler; What is a CMO? CMO stands for chief marketing officer, and it’s the job of the person who defines strategic direction and marketing implementation in a business. The concept of a Chief Marketing Officer comes from large enterprises, but it is a role that has grown exponentially in the last couple of years. A fractional CMO is basically a part-time version of this position. Just like fractional accountants, fractional Chief Financial Officers, or fractional Chief Technology Officers, a fractional Chief Marketing Officer is an executive that leads the marketing strategy and execution of a company on a part-time basis. What is the difference between a marketing agency, a marketing coach, a consultant, and a Fractional CMO? The number of options businesses have to get marketing help can be overwhelming. But if we focus on strategy and implementation, the choices you’ll come across are hiring a marketing agency, a marketing coach, a marketing consultant, or a fractional CMO. Marketing Agency A marketing agency is a company that serves various clients in one or more areas of marketing. Agencies sometimes get involved in strategy, but they often focus on the implementation side of the business. They are useful for companies that have a strategy already in place and need some extra help with execution. Marketing Coach A marketing coach normally assists business owners or marketing teams with training material, acting as an accountability partner and recommending strategic actions, but is not involved in the implementation at all. Marketing Consultant Marketing Consultants are experts in a specific field who help companies by giving advice and developing their marketing strategies. However, they outsource implementation to freelancers or an external marketing team. Fractional CMOs are particularly relevant today because they have the strategic approach of a consultant, can execute as an agency, and act as a marketing coach for your team, while being accountable for delivering measurable results for your business. Fractional CMO Responsibilities A typical Fractional CMO has a mix of responsibilities, all designed to meet the needs of the companies they serve. These can include: 1 Defining Goals and Developing a Marketing Strategy 2 Managing the Marketing Department 3 Establishing Marketing Metrics and KPIs 4 Increasing Sales and Revenue 5 Act as a consultant for the marketing team Defining Goals and developing a marketing strategy A fractional CMO should be able to develop and communicate clear goals for the marketing team. And align those goals throughout the organization. Fractional CMOs are also responsible for developing a brand’s marketing strategy (budget, vision, team makeup, customer journey, systems, and tactics). They must narrow the marketing focus to crucial marketing channels and formulate a winning and repeatable plan for the business. Effective fractional CMOs can direct the strategy from a marketing standpoint. For example, they could help define the ideal clients, propose the best markets to target, and choose the most appropriate marketing channels that lead to more business. This is the most important part of the role because it helps the company stand out from its competition in the minds of their ideal customer. To develop a winning marketing strategy the fractional CMO should start with these four concepts; Identifying the brand’s ideal client Finding the problem the brand is trying to solve and promise to solve it Make content the voice of strategy and establish the brand as an authority online Create a complete buyer journey Fractional CMOs looking for a proven system to help them grow Join the Agency Workshop Business owners looking to hire a fractional CMO to help them grow Find a certified fractional CMO Managing the marketing department Fractional CMOs may have their own team to implement the strategy or be responsible for managing an internal department. Hiring, managing, and sometimes promoting employees are commonly known responsibilities of a fractional CMO. The job of a fractional CMO is one of the most challenging. The average CMO lasts just 40 months, so they have to be prepared to make an impact fast. That’s why most fractional CMOs have their own implementation team, and based on our experience training successful marketing managers and consultants, having a network of professionals that can help you execute your plan is essential to achieving consistent growth as an agency. The Duct Tape Marketing Agency Workshop certifies fractional CMOs to license the complete Duct Tape Marketing System for their agency. Completion of the workshop includes an invitation to a community of like-minded business professionals who come together for strategic partnerships, continued training and events. Establishing Marketing Metrics and KPIs A fractional CMO is responsible for establishing clear marketing goals, metrics, milestones, and key performance indicators (KPIs). These are used to measure progress and determine if the marketing team is meeting the goals of their campaigns. Some of the commonly known metrics for a marketing department are the number of qualified leads in a given period, sign-ups or appointments generated, lead conversion rates, lead-to-customer conversion, cost per lead, monthly recurring revenue, and others. Metrics can help fractional CMOs understand the challenges, and therefore deliver consistent and long-term results. Increasing sales and revenue A Fractional CMO’s mission is to increase sales by developing an all-around marketing plan that will help the organization gain a competitive advantage and make more revenue. They are also responsible for overseeing how the marketing budget is spent and managing the quality of the marketing campaigns. In today’s digital world, Fractional CMOs not only have to be proficient at strategy and execution, but they also need the communication and leadership skills required to motivate and inspire the marketing team and other cross-functional teams. A vast experience and ability in fields like product marketing, content, brand & design, Pay-Per-Click advertising, paid social, and project management is highly relevant to succeed as a fractional CMO. Also an understanding of commonly used marketing tools like Google Analytics, HubSpot, Salesforce, Marketo, Mailchimp, and others. Act as a consultant for the marketing team Successful chief marketing officers, both full-time and fractional, often have a strong sense of purpose and can implement a set of values within the organizations they serve. They are not just order takers, but they are strategists, consultants, and coaches. Other responsibilities of a Fractional CMO are creating programs that support employees in different ways. For example, they could create and run mentorship programs or training for their team or their clients’ teams. Fractional CMOs might also implement the marketing strategy with their own team of experts. This can be far more effective than attempting to spread out these tasks throughout your company, or creating and hiring a whole new department. Fractional CMOs looking for a proven system to help them grow Join the Agency Workshop Business owners looking to hire a fractional CMO to help them grow Find a certified fractional CMO * This article was originally published here Read More Social Media Eddie’s Gaming and News
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Twitter New Features and Updates – 2023 Guide
Ever since Elon Musk took over Twitter, this social media platform has been getting far more attention than it used to, resulting in new records of its user base size. Almost every week, we hear about new updates and plot twists, and we know that for many marketers and business owners it’s not easy to keep up with all this. That’s why we’ve put together this article – so you can stay on top of…
* This article was originally published here
Ever since Elon Musk took over Twitter, this social media platform has been getting far more attention than it used to, resulting in new records of its user base size. Almost every week, we hear about new updates and plot twists, and we know that for many marketers and business owners it’s not easy to keep up with all this. That’s why we’ve put together this article – so you can stay on top of… Source* This article was originally published here Read More Social Media Fun Stuff Online
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The Most Disappointing Gadgets of 2022
Consumer tech is a big umbrella, and as many great innovations as 2022 saw, the law of averages means there’s going to be some that don’t quite live up to their potential. Whether something had a lot of promise and didn’t fully deliver, or instead was just kind of sketch the whole time, there’s a lot of things that…
* This article was originally published here
Consumer tech is a big umbrella, and as many great innovations as 2022 saw, the law of averages means there’s going to be some that don’t quite live up to their potential. Whether something had a lot of promise and didn’t fully deliver, or instead was just kind of sketch the whole time, there’s a lot of things that… Read more…* This article was originally published here Read More Gadget Eddies Gaming News
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Ana Bogacheva of Xsolla on being taken seriously as a female in the games industry
Here at PocketGamer.biz we celebrate diversity of all kinds. Speaking to various inspiring women at our Pocket Gamer Connects events around the world, and being aware that there is still a real need to shout about the subject, we decided to focus on females for December. In this series of features we will interview various women working in gaming, as well as sharing other stories around the subje…
* This article was originally published here
Here at PocketGamer.biz we celebrate diversity of all kinds. Speaking to various inspiring women at our Pocket Gamer Connects events around the world, and being aware that there is still a real need to shout about the subject, we decided to focus on females for December. In this series of features we will interview various women working in gaming, as well as sharing other stories around the subje…* This article was originally published here Read More Mobile Gaming Fun Stuff Online